Full Guide: Marrakech, Morocco
Transport yourself to another era in Morocco's Red City, bursting with color and culture at every turn.
Welcome back, travelers — today we’re diving deep into one of my new favorite places: Marrakech. From rose-hued palaces to the fragrant souks, this North African gem is a multi-sensory adventure that everyone should experience at least once in their lives. It’s one of those places that feels so other-worldly that it leaves you feeling profoundly changed afterwards. I can’t wait to return!
Getting There:
It’s more accessible than it seems. Marrakech Menara Airport (RAK) is well-connected to major European cities, with frequent direct flights from hubs like Paris, Madrid, and London. From the U.S., most travelers connect via Europe. More airlines are starting to offer direct flights to Marrakech from the States - right now United flies from Newark nonstop, and later this year Delta is supposed to launch a nonstop route from Atlanta to Marrakech.
Getting Around Town:
Marrakech is best explored by foot, especially inside the Medina, with its narrow alleys and pedestrian-only streets. The city was designed like a maze so enjoy wandering around and getting lost— it’s part of the charm.
Taxis:
For longer distances (like from the Medina to the new city, Gueliz), petit taxis are plentiful and inexpensive. Have cash on hand.
Always agree on a price before you get in — taxi meters are rarely used. A short ride within town usually costs around 20–50 MAD (~$2–5 USD).
Walking:
Wear comfortable shoes to navigate between cobblestones, uneven pavement, and bustling souks.
Hiring a guide to take you through the Medina is the best way to get an authentic glimpse into the locals way of life there, plus they know how to navigate around the city and avoid crowds.
Google Maps works fairly well in the main areas, but expect detours on little side alleyways — asking a shopkeeper for directions is often more reliable.
Transfers:
Many riads (traditional Moroccan palaces that have been converted into boutique hotels) are tucked away in pedestrian-only alleys. Arrange an airport transfer with them in advance so they can help with your bags.
What to See & Do:
Marrakech is a treasure trove for design lovers, history buffs, and curious wanderers. If you want to escape the intensity of the city, consider a day excursion to the Atlas Mountains, Ourika Valley, or Agafay Desert. We didn’t have time for one this time around, but it’s definitely on our list for next time.
Here’s where to soak in the soul and essence of the city:
Historic Sights:
Ben Youssef Madrasa: An exquisitely restored Islamic college that was originally built in 1564 is an impressive sight with ornate carvings, a marble courtyard, and sculpted plaster walls throughout. You can also see the dorms of the graduates upstairs.
Dar El Bacha: This is an iconic landmark and a two-for-one deal as it’s a gorgeous 18th-century palace that also houses the Museum of Confluences within. The Islamic tilework is stunning, and there are artifacts and treasures to discover that reflect the unique aspects of how Islam, Christianity and Judaism all intersect in Marrakech. There’s also a Bacha coffee shop that is Insta-famous for its design but not sure the coffee is worth the long wait in line.
Bahia Palace: This is an 19th-century palace that is filled with intricate mosaics and tilework, painted ceilings, and peaceful courtyards. Arrive early to beat the crowds and wander at your own pace.
El Badi Palace: Once a lavish royal complex, the ruins of this palace are a moment in time with sweeping views — don’t miss the resident storks nesting on the walls.
Museums & Gardens:
Yves Saint Laurent Museum: Celebrate the iconic designer’s legacy right next to the Majorelle Garden; the exhibits are beautifully curated and the building itself is a modern architectural masterpiece.
MACMA (Musée d’Art et de Culture de Marrakech): A small but worthwhile spot for Moroccan painting and photography lovers.
Maison de la Photographie: A hidden gem showcasing vintage photos of Morocco — plus a lovely rooftop café for tea afterwards.
Majorelle Garden: Yves Saint Laurent’s cobalt-blue gardens are one of the most famous sights in the city — get there early and book tickets online in advance.
Le Jardin Secret: A peaceful 19th-century Islamic garden hidden within the Medina, complete with restored pavilions and fountains make it a nice oasis amidst the hustle and bustle.
Tip: Many museums and gardens close by late afternoon — be sure to check their hours of operation and plan visits for the morning or early in the day. Afternoons can get a bit hot for walking around anyway.
Where to Shop:
Marrakech is a haven for handmade crafts and artistic treasures. It helps if you have a local guide or do some research, as the souks have a lot of seemingly authentic items that are actually mass produced and imported from other countries to sell to tourists. Haggling is part of the culture, so come prepared to negotiate when shopping at the souks. Here are some other stores to browse.
Chabi Chic: Near the YSL Museum, this stylish boutique is great for contemporary Moroccan ceramics, kitchenware, and chic home décor — perfect souvenirs with a local vibe.
Max & Jan Medina: A Bohemian concept store inside the Medina that has modern Moroccan fashion, accessories, and home goods, plus a lovely rooftop café for a post-shopping break.
Ensemble Artisanal: Located outside the Medina, this is a government-run cooperative that has a variety from carpets to leatherwork at fixed prices— ideal if you’re not in the mood to haggle.
Marrakshi Life: A local brand and atelier weaving beautiful clothing and textiles in bold colors and distinct silhouettes for a statement piece. It’s also located in the “design district” just outside the city.
Mustapha Blaoui: What feels like stepping into Aladdin’s cave, this sprawling shop is packed with vintage lanterns, rugs, pottery, and antiques. Enjoy wandering amongst the treasures.
Where to Eat:
You can experience everything from casual local fare in the Medina to upscale versions of traditional Moroccan classics and fine dining across a variety of cuisines and price points.
Le Jardin: As the name suggests, this lush courtyard is like dining in a garden that’s a bit hidden. It was a perfect spot for a relaxed lunch of freshly made hummus and chicken couscous.
Plus 61: A modern spot in Gueliz serving fresh, Mediterranean-inspired dishes with Australian roots, it’s named after the city’s area code and has been recognized as one of the best restaurants in town.
Nomad Restaurant: A rooftop favorite for modern Moroccan plates with a twist — don’t miss the spiced lamb burger or saffron-infused calamari while soaking up panoramic views.
Naranj: Lebanese and Moroccan flavors meet at this cozy, light-filled gem. It’s known for its mezze platters, refreshing salads, and friendly service.
The Restaurant at Amanjena: The restaurant at this five-star resort is nothing short of spectacular — with a choice of elevated Moroccan specialties or indulgent Italian. The setting includes live traditional music and is perfect for a romantic night out.
The Moroccan at La Mamounia: Another great option for a splurge-worthy night, this palace hotel is one of the most famous in Marrakech. The restaurant serves exquisite tagines by candlelight.
Where to Drink:
Rooftops are the vibe here, especially for sunset - with many restaurants having an upstairs option for light bites and drinks (including the above mentioned Le Jardin and Nomad).
El Fenn Rooftop: Even if you’re not staying at this boutique hotel, grab sunset drinks on their rooftop for chic atmosphere and dreamy city views.
Café des Épices: Head here for laid-back vibes with mint tea, coffee, or fresh juice. It’s great for a midday break above the spice square.
Kabana: A lively rooftop bar with refreshing cocktails, DJs on certain nights, and a fun vibe — this spot is perfect for a more modern night out in the city.
Terrasse des Epices: Open for lunch and dinner, this expansive, open-air rooftop has views of the Atlas mountains by day and star-lit skies at night.
Where to Stay
For a Local Vibe: El Fenn - rates from $395 per night, depending on season
If you want to stay in the heart of the Medina, this boutique hotel has a vibrant, local feel with lush courtyards, three swimming pools, two restaurants, a spa, and a chic rooftop bar. It’s stylish, artsy, and effortlessly chic.
Located just steps from Jemaa el-Fnaa, it blends colorful Moroccan design with modern art and bohemian charm. What’s special about El Fenn is that each hotel room is unique, with its own style and design. They even have two and three-bedroom suites for families or groups.
For a Splurge: Amanjena - rates from $1394 per night, depending on season
If you’re looking for one of those once-in-a-lifetime trips, Amanjena is a hotel like no other. Full disclosure: as I’ve shared before, I work for Aman (and didn’t have to pay full price for my stay here), but even as someone who works in the industry, I was beyond impressed and would say it’s definitely worth saving up for. That said, you don’t need to drop serious cash to experience the beauty and magic of Morocco.
The architecture is jaw-droppingly beautiful, with every corner of the hotel being picture perfect (and even photos don’t do it justice). It feels like you’re transported to another world — living in a royal palace where you’re treated like royalty. There is a level of calm and peacefulness that instantly puts you at ease. You’re immersed with a true sense of place at this serene oasis that is a perfect respite after days spent exploring.
The rooms are all suites with spacious living areas, fireplaces for cool nights, green marble bathtubs and his-and-hers sinks and closets. Some even have plunge pools for the ultimate private dip. Coffee, tea, and the minibar is included at no extra charge (non-alcoholic beverages), and they have freshly made local snacks in the room for those in-between meal moments when you need something to hold you over. Luxury is in the details here, and no detail was spared.
For the amenities, a breathtaking pool is perfect for leisurely lounging to the tune of cheerful bird songs, while you’re brought a refreshing lemonade before you’ve even realized you’re thirsty. The spa is gorgeous with private Hammam treatment rooms for authentic local treatments to relax and restore. The grounds include a clay tennis court and a golf course. There’s also a boutique with some garments and shoes made my local artisans.
As a big foodie, I was also impressed with all the offerings at the property. We never were bored or tired of the options, as they had a variety to choose from for each meal. It was great to experience delicious, fragrant Moroccan cuisine, while also getting the comforts of home like fresh wood-fired pizzas or sandwiches when desired. Breakfast is included with your stay, and the menu has just about anything you could want to start your day. They also have a daily afternoon tea ritual with biscuits.
They have quite a few other experiences and tours that you can book through the hotel to get everything taken care of for your stay. We arranged transportation to/from the airport, which included help with our bags and check-in process at the airport when we departed. Our tour of the Medina was with a deeply knowledgeable guide who gave us so much insight to the history and local culture, making it a really fulfilling experience.
Packing Essentials & Other Tips:
Comfy shoes for lots of walking
Layers!! The temps here can vary 20-30 degrees between day and night sometimes, so you’ll want to be able to add or remove as needed.
Extra bag if you plan to do some serious shopping
Portable phone charger
Cash is king: ATMs are plentiful but bring dirhams for small shops and tips.
Dress modestly: Shoulders and knees covered (for women) is respectful and helps you blend in.
Haggle with humor: Bargaining is expected — smile and enjoy the banter.
Stay alert: The Medina can be overwhelming — keep an eye on valuables and follow along the main streets at night.
I need to go!!! How amazing!
Looks like an amazing destination. For sure on the bucket list.